In a recent conversation RIS News’s Editorial Director, Joe Skorupa, a common trend began to emerge - in this upcoming year the industry will evolve from hailing the Merchant Prince to needing the Merchant Scientist to thrive. In 2016 will be the Year of the Merchant Scientist: Are you ready? byline - penned by DynamicAction’s SVP of Marketing, Sarah Engel - delves into the critical role of the "Merchant Scientist” hybrid. A blend of merchant savvy, process and technology are the elements successful retailers are empowering to stay ahead.
Opening paragraph:
"In the corporate hallways of one of retail’s most respected sporting-goods chains, I recently overheard: “When did I need a PhD in data science to do my job as a digital merchant?” Anyone close to merchandising organizations has likely heard the same animosity brewing and felt the same question nagging at them over the past few years. As the amount of data proliferates for digital merchants, consumers’ expectations demand near-perfect shopping experiences, and the industry scrambles to realign merchandising organizations, 2016 is poised to tip the scales in the shift from merchant prince to merchant scientist..”
